OmniActive brings the buzz to SSW with unique market insights and groundbreaking studies
OmniActive offers a range of quality ingredients that are innovative and scientifically validated to address complex challenges for customers in the dietary supplement, food and beverage space
OmniActive Health Technologies has been chosen as one of three leading ingredient suppliers to speak during 'What’s the Buzz on Innovative Ingredients?' which will take place on Thursday 6 October from 2:30-3:00 PM at SupplySide Central stage (Level 1, Bayside Hall D, booth EE182).
Hosted by Jeff Hilton, cofounder and Chief Marketing Officer of Brandhive, the discussion will be centred on how branded ingredients with clinical science and proven efficacy can achieve 'buzz' within the supplement and functional food industries.
Session participants will learn how to select supply chain partners with the greatest opportunity for long-term success. The discussion will include insight into the business of three distinct and successful B2B companies within the industry.
'OmniActive is excited at the opportunity SupplySide West provides to engage with our customers and present the latest scientific, clinical and market research on our entire product range,' said Abhijit Bhattacharya, President of OmniActive Health Technologies Ltd and panel participant during the 'What’s the Buzz on Innovative Ingredients?' session. 'This year, there is tremendous interest and market expanding opportunities arising from the exciting findings of our multiple human clinical studies.'
'OmniActive is dedicated to driving the market by marrying science with consumer needs, providing our customers with unique positions and claims to help grow their business,' stated Lynda Doyle, Sr VP of Marketing, OmniActive Health Technologies. 'During ‘What’s the Buzz on Innovative Ingredients?,’ we will be sharing market insights on how we’ve successfully created buzz through our various initiatives, including our educational campaigns Lutein For Every Age and What’s Your B.L.U.E.?'
Lutein For Every Age is an award-winning, educational campaign created by OmniActive to raise awareness of the benefits of early and consistent macular carotenoid intake to help maintain proper eye, skin, cognitive and general health throughout a lifetime.
An extension of Lutein For Every Age, What’s Your B.L.U.E.? is the company’s latest initiative to educate consumers on high-energy blue light, its sources and ways to help protect healthy vision from its effects with the support of the macular carotenoids — lutein and zeaxanthin isomers.
Through product-specific science and novel technologies, OmniActive is addressing the need for clinically supported, innovative branded ingredients head-on. In response to the overwhelming interest in OmniActive’s recent studies all done in healthy populations, attendees are invited to booth PP135 to discuss
- FloMeD (Flow Mediated Dilation) Study which shows long term supplementation with an optimal, cost-effective dose of curcuminoids from CurcuWIN helps support healthy blood flow and circulation
- ABC (Appetite and Body Composition) Study where supplementation of natural capsaicinoids from Capsimax helps to significantly improve waist:hip ratio and decrease appetite
- the trailblazing multi dose long-term supplementation study LAMA I & II (Lutein, Vision and Mental Acuity) studies demonstrate the superior bioavailability of Lutemax 2020 while significantly supporting measures of visual performance and healthy brain function in young adults
- the pioneering B.L.U.E (Blue Light User Exposure) Study where Lutemax 2020 supplementation demonstrated beneficial effects on ocular health and performance, sleep quality and eye strain and fatigue in those individuals with long-term exposure to digital screens and other sources of high-energy blue light
- Skin Health Study that showed Lutemax 2020 supplementation resulted in a rare combination of outcomes that are attributed to beautiful, healthy skin.
OmniActive will have market development managers, marketing specialists, scientists and researchers at SupplySide (booth PP135) to provide custom solutions for the attendees’ most complex challenges.
OmniActive is showcasing Lutemax 2020 Lutein with Enhanced Levels of Zeaxanthin Isomers, Lutemax Free Lutein and Lutein Esters, Capsimax Capsicum Extract, CurcuWIN Curcumin with Enhanced Absorption, Gingever High-Potency Ginger Extract, OmniLean The Metabolic Synergizer and OmniXan RR-Zeaxanthin.
