OmniActive launches customer-focused segments at Engredea 2018

To further support its rapid expansion, OmniActive Health Technologies is broadening its product offerings under two customer-focused segments: Nutritional Innovations and Solutions, and Specialty Botanicals and Extracts

Each segment will be managed by dedicated business teams to provide enhanced focus and excellence in customer service and response.

Customers can expect a full spectrum portfolio supported by expertise in R&D, manufacturing, extraction, technologies, market development and marketing.

The official launch will take place at Engredea and Natural Products Expo 2018 in Anaheim (CA, USA), from 9–11 March, where attendees are welcome to visit booth 3549 to meet the team members and discuss OmniActive’s expanded offerings and capabilities.

Nutritional Innovations and Solutions will offer OmniActive’s portfolio of scientifically validated, branded ingredients including the Lutemax and OmniXan ranges of macular carotenoid ingredients as well as CurcuWIN, Capsimax, Gingever and OmniLean.

Specialty Botanicals and Extracts will manage the portfolio of its authenticated and standardised natural extracts, which OmniActive acquired as a part of its Indfrag acquisition.

These products include extracts of Garcinia cambogia, green coffee, valerian and natural caffeine, as well as turmeric, green tea, boswellia, fenugreek, senna, coleus and guarana, to name a few.

These segments have been carefully developed to better serve customers following the January 2017 merger of Indfrag with OmniActive.

“We are committed to offering health benefit-focused solutions backed by science and quality ingredients. The merger of Indfrag with OmniActive has allowed us to deliver the highest level of customer service, which continues to be paramount to our operations,” stated Sanjaya Mariwala, Managing Director, Global Business of OmniActive Health Technologies.

“Focused segments, supported by dedicated business teams will bring even more targeted attention to meet our customer’s ever-changing needs.”

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