OmniActive launches hot new B2C website: Capsimax.com
New website highlights clinical research, body composition, lipolysis, thermogenesis and metabolism
OmniActive Health Technologies has launched Capsimax.com, a B2C website designed to educate consumers about the red hot benefits of proprietary Capsimax Capsicum Extract and the science surrounding one of the hottest staple ingredients on the market — capsaicinoids.
The website highlights topics such as clinical research supporting capsaicinoids and body composition, lipolysis, thermogenesis and metabolism and Capsimax-specific research and benefits.
'Award-winning, category creating Capsimax is concentrated highly active, natural capsicum extract from red hot chili peppers that delivers all of the heat of capsaicin without the burn,' stated Lynda Doyle, VP, Global Marketing, OmniActive.
'In an effort to further support our customers who formulate with Capsimax, we developed Capsimax.com so that they could expand their reach to their customers who demand natural, stimulant-free, scientifically backed ingredients in their weight management, sports nutrition and healthy lifestyle products,' she added.
Made with patented OmniBead technology, Capsimax is a concentrated highly active, natural capsicum extract from red hot chili peppers encapsulated in a controlled-release coating. Capsimax delivers effective levels of capsaicinoids without the oral and gastric burning sensation of unprotected red hot peppers.
A natural, non-stimulant dietary ingredient, Capsimax is available in hundreds of products around the world. Those products include active lifestyle supplements, supplements for healthy metabolism, weight management capsules and powders, sports nutrition capsules and powders and antioxidant supplements.
