OmniActive Health Technologies celebrated the second anniversary of its award-winning, education campaign — Lutein for Every Age — at Expo West/Engredea on 5 March 2015.
Attendees were surprised with a sponsorship that included three performances by a flash choral mob ranging from children to seniors singing about the importance of the macular carotenoids lutein, RR-zeaxanthin and RS-zeaxanthin.
Aimed at natural products industry members, healthcare professionals and consumers, Lutein For Every Age raises awareness surrounding the importance of early and consistent lutein intake for helping maintain proper health during a lifetime.
During the past year, OmniActive has enlisted a team of key opinion leaders and scientific experts, supported a variety of studies on the macular carotenoids, and launched two interactive, consumer websites (LuteinForEveryAge.org for the US and VisionVitalize.eu for Europe).
'Since we launched Lutein For Every Age at Engredea in 2013, we have raised visibility surrounding lutein and its crucial role in overall health through a variety of successful initiatives and programmes,' stated Lynda Doyle, Vice President, Global Marketing, OmniActive. 'This sponsorship was just another creative way to spread our message to all Engredea attendees — both industry members and consumers alike: to help close the dietary and generational gaps that exist for macular carotenoid intake.'
OmniActive also introduced Gingever High Potency Ginger for the first time to Engredea attendees at this year’s show. Non-GMO and allergen-free Gingever is a high-potency super-critical fluid extract with 30% bioactives (min. 20% gingerols) made from an FDA-acknowledged GRAS (Generally Recognised As Safe) source. Gingever is produced without the use of harsh solvents and manufactured under strict quality programmes including cGMP and ISO 22000: 2005.
'Ginger is a well-known ingredient with widespread consumer acceptance owing to its common use in a variety of everyday foods and beverages. The ginger supplement market is experiencing significant growth because of an increasing body of evidence showing ginger’s antioxidant and anti-inflammatory properties as well as its vast potential for other health benefits,' said Doyle. 'Gingever was very well received by Engredea attendees looking to differentiate their products with a premium, high potency ginger extract.'
Attendees were also updated on the latest developments on the company’s other innovative ingredients including Lutemax 2020 Lutein with Enhanced Levels of Zeaxanthin Isomers, Lutemax Free Lutein and Lutein Esters, OmniXan RR-Zeaxanthin, Capsimax Capsicum Extract, and CurcuWIN Curcumin With Enhanced Absorption.
For more information on Lutein For Every Age, OmniActive’s other innovative products and ingredient solutions, or to talk to an OmniActive representative, please contact us at info@omniactives.com or visit omniactives.com.
