PLT Health Solutions has announced its beauty-from-within product, ceratiq Phytoceramides, has been approved for sale in the Republic of Korea. A multi-year effort involving scientific and regulatory collaboration between PLT Health Solutions, The Robertet Group and Korean distributor Novarex Co was behind the ingredient’s approval. Ceratiq is a ceramide-rich natural ingredient for dietary supplements and cosmetics. PLT claims the ingredient offers a range of benefits associated with youthful skin including improved overall skin health, reduced appearance of wrinkles, increased elasticity and suppleness. The approved claim associated with ceratiq is: “May help to maintain skin moisturising”.
Jay Martin, MD, Global Sales at PLT Health Solutions said: “The South Korean – K-Beauty – market is one of the most demanding in the world and one of the most influential. As a beauty-from-within ingredient, ceratiq Phytoceramides is perfect for the proactive ‘skin first’ philosophy central to the market. Getting approval for ceratiq in the South Korean market was a collaborative effort between the scientists and quality teams of PLT, Robertet and Novarex to meet the rigorous approval process. We’re proud of what we’ve accomplished and have great expectations for new brands to enter the market with this innovative ingredient,” he said.
Recently, a double-blind, placebo-controlled study was designed to evaluate the efficacy of ceratiq on skin hydration and on reduction of wrinkle appearance. The subjects received either 350 mg of ceratiq or placebo for 12 weeks. Compared to the placebo, the study showed, ceratiq was shown to offer three times the improvement in wrinkle visibility, 2.75 times the improvement in facial hydration and five times the improvement of radiance.
Irene Lamour, Business Development Director at the Robertet Health & Beauty division of the Robertet Group, said: “When we set out to create ceratiq, we wanted to have a sustainably-sourced, premium quality plant-based ingredient backed by a strong body of clinical science. We believed that a nutrition-based solution could be the “new cosmetics” and that it makes sense for consumers that nutrition impacts the skin health and beauty. The age demographic for a product containing ceratiq runs from millennials to seniors, which can mean a lifetime relationship with consumers,” she said.
