Derived from Dead Sea potassium chloride and Red Sea salt
The Israeli company has reduced sodium content
New market research conducted by TNS for the Israel Society of Hypertension shows that 62% of consumers who watch TV eat savoury snacks, while 50% eat a variety of salted nuts. During football tournaments such as the World Cup, sodium consumption typically increases dramatically. Israeli company Salt of the Earth has created a low-sodium salt that reduces sodium by up to 60% in savoury formulations using ingredients as peanuts, pistachio, almonds and seeds.
'Consumers prefer healthier products but won’t compromise on organoleptic properties like flavor and mouthfeel,' says Giorit Carmi, Marketing Manager of Salt of the Earth. 'Eating nuts while watching sports is a core part of our culture – even more common than drinking beer. We identified this niche sports fan market as one of the premium targets for reducing sodium consumption. Zarubi Pitzuchai Hagalil, one of the leading nut companies in Israel, recently added it to its line with great success. Our next step is introducing this low-sodium ingredient into the global market.'
The new low-sodium ingredient keeps the same salty taste in a formulation, but has much less sodium. It contains potassium chloride derived from the Dead Sea, plus natural, sustainable Red Sea salt, which is rich in essential minerals and micro-elements that are vital to well-being.
The ingredient contains no artificial ingredients or preservatives, and is produced under strict inspection to ensure potency, purity and safety.
Zarubi tested the ingredient in multiple lab applications using several kinds of nuts and based on these results launched the low salt nuts line in Israel.
'The test results should encourage savoury snack makers to develop low-sodium nut snacks,' adds Carmi. 'Nuts and seeds are highly nutritious, but a key challenge is to reduce sodium without having an impact on the salty flavour.'