At 1.98 billion in global population, “Millennials” make up the largest generation in history. Not only do they have enormous impact on food, beverage and supplement manufacturers because of their number, but since their demographic characteristics are markedly different than previous generations, Millennials bring new opportunities to those who know how respond to their wants and needs.
The second part of Fortitech Premixes’ two-part tech paper on “Strategic Nutrition for Millennials” examines the implications of lifestyles manifesting stress, lack of sleep, and other concerns, while also demonstrating a strong interest in being healthy. For everything from sports and exercise to relaxation, Millennials are looking for products to help them manage their busy lives.
To read more about fortification for this unique consumer segment in the second part of “Strategic Nutrition for Millennials,” presented by Fortitech Premixes, click here.
