Sunwin expands marketing efforts to South America's natural sweetener market
We believe South America offers another potentially huge market for our stevia extracts, says company
Sunwin Stevia International, one of the top global suppliers of high quality stevia extracts, including Rebaudioside A 98 and Rebaudioside A99, has announced that management has decided to expand its marketing efforts in South America for its stevia extracts.
Management is attending the Food Ingredients South America exposition held in Sao Paulo, Brazil. Brazil is currently the fourth largest market in the world for the food and beverage industry, behind the United States, China and Japan.
With a Gross Domestic Product (GDP) of $2,245 trillion in 2013, Brazil is the world's seventh wealthiest economy. It is also the largest country in Latin America and the Caribbean, in terms of area and population, with nearly 200 million people.
Visitors to Food Ingredients South America include a mix of multinational food companies along with major local players dominating the Brazilian agribusiness sector, including Nestlé, Unilever, Parmalat, Kraft, Danone, Brasil Foods, Friboi, Itambé, Citrosuco and Garoto, amongst many others.
Ms Dongdon Lin, CEO of Sunwin Stevia, commented: 'We have been increasing our marketing efforts for our stevia extracts in North America and Europe. This is our first time we've expanded into South America. We believe South America offers another potentially huge market for our stevia extracts.'
'Stevia leaves have been used for thousands of years in South American cooking; it was added to food as a sweetener as well as a health tonic and treatment for high blood pressure, heartburn, gout and type II diabetes. We believe stevia extracts will be easily accepted by South Americans,' she added.
