Symrise expands beef expertise
The discover beef range complies with regulatory frameworks and religious requirements in all key regions
With 'discover beef,' Symrise is expanding its expertise in beef flavours.
Its culinary insights tool, Chefs United, and a thorough understanding of consumers worldwide helped to develop a range of beef flavours and top notes with regional relevance to customers. Technological and culinary expertise turns these insights into authentic and long-lasting flavours for a broad range of culinary applications.
Consumers worldwide consider beef as one of the most important and precious kinds of meat. The preparation of beef is in its own right, an art, and therefore chefmanship. There is a sensational variety offered in the taste of beef creating an intense culinary experience in every kitchen around the world.
With discover beef, Symrise offers a range of authentic flavours with regional relevance for applications such as bouillons, soups, sauces, ready meals, instant noodles and processed meat. Thanks to Chefs United culinary insights and its culinary network, Symrise thoroughly understands the cultural context and secrets from the kitchens of the world – from street stalls to consumers’ homes and high-class restaurants. Supported through deep understanding of complementary flavours such as herbs, spices, vegetables, grilled and fried notes, Symrise can build unique and relevant culinary creations.
The knowledge and capability of Symrise flavourists and proprietary application technologists allow Symrise to transfer that global experience into long-lasting, high-impact beef flavours with balanced taste profiles. The basis of this is to thoroughly understand beef preparation methods. To achieve this, our in-house chefs cook the culinary targets using the recipes from chefs around the world obtained from Chefs United. In doing so, they have a better understanding of consumer expectations towards beef tastes within and across markets and applications.
By creating culinary taste profiles from these dishes, Symrise obtains sensory fingerprints for authentic and locally relevant flavour profiles. Crucial to flavour development from these targets is a common language. Symrise uses a global language that allows specialists around the world to communicate consistently both internally and externally. The discover beef range also complies with regulatory frameworks and religious requirements in all key regions.
'We understand local taste preferences on a global scale,' says Gabriel Wachter, Marketing Director EAME, Category Culinary, at Symrise. 'With this know-how, we help our customers to discover the secrets of the 'kitchens of the world' and successfully apply them to our flavours.'
'Our dedicated teams from around the world made this possible. Thus, our discover beef portfolio results from an integrated platform that combines a global approach and local adaptation, culinary expertise, category competence, market and consumer understanding, leading technology and sensory understanding. This approach has delivered a global brand with regionally transferable technology,' added Wachter.
