Synergy Flavours has introduced 4Protein, a flavour product designed to improve the taste of whey protein products. Aimed to make product formulation easier, the product is declarable on-pack as a natural flavour and offers a range of texture and flavour benefits, the company claims.
Flavouring dairy proteins can be a challenge, as many variables such as protein type, processing and batch to batch variance can impact on taste.
Synergy surveyed international users of sports nutrition products to define their expectation of ‘great taste’. Creamy taste and consistency were discovered to be the most appealing taste characteristics, while off-notes like mouth-drying, cardboard, bitterness and astringency continue to form barriers to product uptake.
The company’s product development process therefore focused on achieving optimal taste performance for consumers, and a convenient and cost-effective solution for manufacturers.
Through the addition of Synergy’s solution, it claims, manufacturers can promote a natural, creamy taste and sweetness in their products, mask off-notes and improve mouthfeel in whey protein isolate and whey protein concentrate.
Chris Whiting, Category Manager, Synergy Flavours, commented: “Synergy’s 4Protein range lifts the overall taste experience of whey protein products, making them more indulgent and premium. While flavour profiles and variants have improved significantly in recent years, the mainstream adoption of protein has created more discerning consumers and we’re all too aware of the main complaints of core users of sports nutrition products. Being part of the Carbery Group, a leading global whey protein supplier, means that Synergy is uniquely placed to develop flavour solutions for whey proteins. Whether you're looking to build back creaminess to protein with lower fat levels, or create brand new, indulgent flavours, Synergy's versatile 4Protein flavour solutions will help you to elevate the taste experience for sports nutrition lovers.”
