IMCD will provide Tate & Lyle’s portfolio of ingredients and solutions, including its Promitor Soluble Fibres, Claria Clean Label Starches and Stevia sweeteners
Tate & Lyle, a global provider of food and beverage solutions, has appointed IMCD as its distribution partner in Italy.
This agreement comes after cooperation between the companies in Sweden, Norway and Denmark since 2015, and Germany, Belgium, The Netherlands, Luxemburg and Morocco since 2021. It builds on what the companies call a shared ambition to offer innovative solutions for their customers, helping them to meet consumer demand for healthier food and beverages lower in sugar and calories and with cleaner labels and added fibre.
IMCD will provide Tate & Lyle’s portfolio of ingredients and solutions, including its Promitor Soluble Fibres, Claria Clean Label Starches and Stevia sweeteners, to its customers in Italy from 1st January 2022.
Waldo van Malssen, Channel Sales Director at Tate & Lyle Europe, said: “We already have a strong partnership with IMCD, and we are pleased to be building on this with expanded representation in Italy.
“IMCD’s teams offer customers outstanding expertise and familiarity with our portfolio to help them find the best solutions for their needs. We look forward to strengthening the relationships we have to deliver bespoke solutions to customers.”
IMCD represents the company's portfolio in eight countries across Europe. The strengthening of this partnership will give customers access to IMCD’s market knowledge, trained technical and sales teams, technical centres and application laboratories.