Japan-based Teijin has begun selling functional-food ingredients in Asian markets, starting with its “super barley,” BARLEYmax
Examples of newly released products using Teijin ingredients
Teijin has begun selling functional-food ingredients in Asian markets, starting with its “super barley,” BARLEYmax, which has been adopted by Taiwan FamilyMart as an ingredient in 10 food items, including rice balls, breads and boxed lunches.
Teijin acquired the exclusive Asia-region sales rights to BARLEYmax from The Healthy Grain and is now developing business in markets with growth potential.
The newly launched products are a win-win result of Teijin’s efforts to expand the Asian market for BARLEYmax and Taiwan FamilyMart’s development of health-food products.
After launching BARLEYmax in Taiwan, Teijin now plans to accelerate its functional-food business in China and other Asian countries. Teijin is committed to enhancing the quality of life worldwide by providing people with functional foods under the strategy of healthcare business to support lives in all stages of life.
In Japan, FamilyMart and Teijin are already implementing various initiatives as strategic partner in the healthcare field.
Taiwan FamilyMart is responding to the increasingly sophisticated food preferences of consumers in Taiwan, including claiming to be the first company in the retail industry to acquire “clean label” certification by offering food products with reduced additives.