Move will see the CBD-infused topical cream, Rugby Strength introduced in upcoming months
Toronto Wolfpack RLFC is set to become the first professional sporting team to enter the thriving CBD-infused products marketplace. Toronto Wolfpack and its 100% owned subsidiary HowlBrands have entered into a definitive agreement with ICC International Cannabis Corp and Organic Flower Investments Group to launch a suite of athlete-focused cannabidiol products to market.
Toronto Wolfpack and HowlBrands plan to release their inaugural CBD-infused topical cream, ‘Rugby Strength’, in the coming months. Rugby Strength is custom-formulated to combat acute aches and pains and absorbs quickly to deliver strong and deep-seated relief.
In 2018, the World Anti-Doping Agency removed the ingredient from the banned substance list. But the move may still prove a controversial risk for the sports team as the reputation and link to cannabis is an image that is hard to shrug off.
The product is made with full-spectrum CBD extract from 100% organically grown hemp and blend of natural ingredients, containing zero THC and therefore triggering no psychoactive effects.
This new venture sees the Wolfpack stepping into the CBD market that has been estimated to reach US$22 billion by 2022, while looking to modernise the way not just athletes but everyone deals with pain.
HowlBrands is a branding and product development company at the nexus of sports and wellness with a special focus on CBD.
David Argyle, Chairman of the Toronto Wolfpack spoke regarding the unprecedented venture: “HowlBrands aims to interact with consumers within, across and beyond rugby and sports. In the same way that one does not have to be an athlete or play sports to wear Nike shoes, one does not have to be an athlete or play sports to use Rugby Strength or other HowlBrands products. Anyone who experiences pain, soreness or physical discomfort can use Rugby Strength.”
Eva Allouche, Head of Global Brands for HowlBrands, discussed the goal of the partnership: “Our goal is to bridge the gap between professional sports and CBD to offer athletes, active people and anyone who experiences physical discomfort, a range of unique wellness products that deliver the indisputable therapeutic benefits of hemp-based CBD.”
HowlBrands launch strategy will be executed online in the US and UK and will leverage an expansive distribution network of 80,000 retail outlets and pharmacies as well as GMP certified facilities.
International Cannabis and Organic Flower are critical to a worldwide distribution plan that will see several CBD-infused product lines becoming available through HowlBrands. This includes topical creams, therapeutic relief balms, sport pain tinctures, soaks and roll-ons, all uniquely engineered to be fast-absorbing and deeply penetrating.
In line with the core values of the Toronto Wolfpack, a portion of the proceeds from Rugby Strength will be reinvested into the development of rugby around the world.
All HowlBrands products, including Rugby Strength, are developed and formulated by a team of medical professionals and natural health experts and are manufactured with THC-free, CBD extract from organically grown hemp. Our manufacturing partners comply with the industry’s highest standards and provide full, batch-specific documentation.
All results are corroborated by rigorous third-party testing and all our products come with THC-free, non-GMO, gluten-free, vegan and organic accreditation.
Toronto Wolfpack is a professional Rugby team dedicated to progressing through the Rugby League Football's ranks, from League 1 to the Super League. It is the first North American team to play in the RFL and the world’s first transatlantic professional sports team. The Wolfpack organisation is driven by the belief that the world is a better place with more rugby balls in kids’ hands.
The organisation also aspires to create a global centre for rugby excellence in Toronto, to showcase the best of Ontario by supporting family run local businesses and to actively promote transatlantic trade between North American and UK partners.
Toronto Wolfpack’s impressive and ever-growing media profile includes a broadcast reach to over 140 million homes, in-stadium attendances of up to 9,500 fans at home games during the RFL Championship, highly acclaimed game day experience and a social media presence of over 100,000 verified followers has seen the Club grow from strength to strength each year.