Valensa International extract designated Fresh From Florida

Published: 15-May-2018

Indigenous to Florida, Saw Palmetto extract provides a safe, natural alternative to relieving urinary and prostate health problems

Valensa International is now “Fresh From Florida” and may use the popular logo, provided by the Florida Department of Agriculture and Consumer Services, to help educate local and international audiences about the unique Saw Palmetto palm.

Indigenous to Florida, Saw Palmetto extract provides a safe, natural alternative to relieving urinary and prostate health problems.

Hailed as a “Florida Treasure,” Saw Palmetto (Serenoa repens) palms produce berries, from which Valensa International harvests and extracts the unique oil, using a solvent-free extraction process.

Studies show this extract supports urinary and prostate health, which affects one of every two men above the age of 50 years old. These berries have historical relevance to Florida and have been used by Native Americans for many years for its powerful health benefits.

In vitro tests further confirm that its mechanism of action is based on the ability to inhibit 5-alpha reductase mediated transformation of testosterone to the more potent hormone dihydrotestosterone whose abundance has been linked to enlarged prostate and poor urinary flow in older men.

According to Umasudhan C.P, CEO of Valensa, the company will apply the logo throughout its 2018-2019 marketing campaign for USPlus Saw Palmetto Extract and corporate brand as a whole.

“We are proud of this designation and look forward to helping everyone in our business, from the farm to the pill, learn about this treasure grown only in Florida,” said C. P.

“Marking our Saw Palmetto ‘Fresh From Florida,’ gives our customers more confidence they are receiving unadulterated, pure Saw Palmetto Extract.”

C. P also said Saw Palmetto originating anywhere else except Florida, could be a tip-off of an inauthentic version.

“Saw Palmetto doesn’t thrive on a commercially viable scale anywhere else, even when transplanted. Many Saw Palmetto plants are hundreds of years old, and their highly developed root systems are unique to Florida."

Valensa is also proud that the “Fresh From Florida” logo recognises:

  • Florida Saw Palmetto berries are a sustainable, renewable crop harvested in Florida
  • Valensa employs responsible harvesters of saw palmetto berries providing income and employment on farms and ranches in Florida during the critical summer months
  • Saw palmetto berries from Florida are grown within 200 miles of Valensa’s production facility
  • The logo provides Valensa customers further confidence their Saw Palmetto is from the Florida geographic region.

To produce USPlus Saw Palmetto Extract, Valensa collects ripened red berries to dry. Then Valensa uses a proprietary CO2 extraction method to produce a pure, solvent-free extract.

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