Valensa launches Chia Gold Stabilised Chia Seed Oil in EU after novel foods approval

Top-selling US brand sets industry standards for quality, stability and taste

Valensa International has begun offering its Chia Gold Stabilised Chia Seed Oil in Europe.

The company gained novel food approval for the ingredient via a substantial equivalence opinion in September of this year.

The ingredient, which was launched by Valensa in the United States in 2012 is one of the top-selling chia-based omega-3 ingredients in the US market – known for its exceptional shelf-stability, pleasant taste and overall quality based on Valensa’s proprietary processing technologies.

Chia Gold contains 550mg of ALA omega-3 per gram of oil. It is a part of Valensa’s industry leading portfolio of chia-based ingredients, developed with the company’s solvent-free, supercritical CO2 extraction technology and proprietary O2B peroxidation blocker stabilisation technology.

Chia Gold is available for use in the same food categories and at the same use levels as Europe’s existing chia oils, which includes its use in fats and oils (≤10%) and in food supplements (≤2g/day).

According to Sylvia de Jong, Vice President of Sales &and Marketing at Valensa, novel food approval for Chia Gold will allow European consumer products companies to enhance the omega-3 nutritional profile of their products in applications where taste and product stability are primary concerns.

“Omega-3s are among the most desirable nutritional ingredients in Europe and chia is emerging with consumers as a popular source – because it is plant-based and sustainable. It has the potential to become a differentiator in a broad range of consumer products,” she said.

“With Chia Gold, consumer product developers can use the best-tasting, most shelf-stable chia oil product on the market – unleashing their creativity in formulation while assuring the highest quality for their customers and building their brands,” she added.

Advanced, patented processing technology

According to Stephen Hill, Vice President of Product Development, “Valensa utilises its state-of-the-art Deep Extract supercritical CO2 extraction process (solvent-free) to produce the highest omega-3 concentration, highest purity chia oil in conditions that delay the onset of rancidification – particularly when compared with conventional expeller-press processes. This process delivers the best tasting chia oil on the market – an important factor for taste-sensitive formulations like gummies and nutrition bars.”

In addition, Valensa utilises its patented O2B Peroxidation Blocker technology to stabilise Chia Gold and employs a Rancimat device to validate shelf-life. Years of data with Chia Gold show an industry leading stability for the ingredient and a shelf-life of at least 2 years, even at room temperature.

As a company, Valensa holds 13 US and international patents for chia oil and has a state-of-the art extraction facility that maximises the quality, stability and shelf-life of the oil produced. Chia Gold raw materials are ethically and sustainably sourced and monitored for quality.

Said de Jong: “After the reception that Chia Gold has had in the United States, we’re excited to be able to offer this ingredient in the European market. We feel that consumer product companies will embrace the market opportunities this special value proposition will enable.”