Valensa International continues to pioneer booming $19.2 billion non-GMO verified product marketplace and microalgae industry
Florida-based Valensa International has announced that the Non-GMO Project has awarded Valensa’s Organic Spirulina, Organic Chlorella and Organic Microalgae products the highly coveted “Seal of Approval” that features wings of a butterfly.
The Non-GMO Project Verified status applies to each of these ingredients, including Parry Organic Spirulina, which is cultivated through Valensa’s sister company, Parry Nutraceuticals.
The Non-GMO Project is a non-profit organisation located in Bellingham, Washington, that offers third-party non-GMO verification, since pioneering GMO avoidance when the butterfly first appeared on store shelves in 2010.
An independent study by Consumer Reports found the Non-GMO Project Verified seal to be the only “highly meaningful” label for consumers looking to avoid GMOs.
The organisation reports that Non-GMO Project Verified products are the fastest dollar growth trend in retail stores this year, with annual sales of Non-GMO Project Verified products exceeding $19.2 billion.
The Non-GMO Verification allows Valensa customers and brands to provide full transparency and empower consumers to make informed healthy choices.
According to Umasudhan C.P., CEO of Valensa, increasing consumer demand for organic Non-GMO Verified status led to applying for this seal of approval, which required a rigorous examination by third-party technical administrators.
“To obtain the butterfly seal, our sister company Parry Nutraceuticals had to go through in-depth evaluation of process, nutrients used in cultivation, documentation and systems reviews, and detailed testing of all inputs at risk for GMO contamination through all levels of the supply chain,” Uma said.
“Our microalgae team has more than 30 years of expertise in cultivating and processing one of the safest and cleanest microalgae products in the planet. They have done an excellent job with years of hard work and commitment that has resulted in another feather in the cap for Parry Organic Spirulina.”
Uma also said, the Non-GMO Verification will be hard to attain for other manufacturers of Organic Spirulina and Organic Chlorella, giving an edge for manufacturers and distributors responding to consumer demand for products with organic, and Non-GMO Verification.
Valensa International will be exhibiting at booth 3545 during the annual Engredea EXPO WEST in Anaheim, California, March 8-10.