Vitafoods Asia Conference 2014 to take place alongside Vitafoods Asia
Two-day conference to focus on the latest innovations and trends
Nutraceutical experts from around the world will lead the new Vitafoods Asia Conference, which takes place alongside Vitafoods Asia, the only event in Asia exclusively dedicated to the nutraceutical, functional and fortified food and drinks sector.
The two-day conference, which takes place on 3-4 September, 2014 at AsiaWorld-Expo, Hong Kong, offers delegates the opportunity to learn about the latest ingredient innovations and trends; the unique challenges and opportunities for ageing consumers; the regulatory challenges for functional food in Asia; and the issues and challenges with Halal functional food.
The conference includes speakers from Mintel, Frost & Sullivan, Euromonitor, US China Health Products Association and Blackmores and will be presented in a modular format, allowing delegates to choose and pay for only those sessions that interest them.
Vitafoods Asia features speakers from Australia, India, Malaysia, New Zealand, Spain and Taiwan as they look to further explore key trends within the nutraceutical industry including weight management, active ageing, indigenous ingredients, dietary lipids and functional beverages.
The conference offers delegates the opportunity to learn about the latest ingredient innovations and trends
Shahlan Hairalah of Sahl International (Singapore) will explore how understanding consumer perceptions of Halal products can benefit functional food producers, while Haji Sabri Haji Mohd Taha from the Halal Industry Innovation Centre in Brunei details how Halal certification in Brunei is leading the global market.
Professor Nagendra Shah of the University of Hong Kong will talk about the latest developments and innovations in the probiotic market, demonstrating how visitors can develop products that meet customer demand.
As regulatory harmonisation in China, Hong Kong and Taiwan approaches there will also be a special module led by Jenny Li of Keller & Heckman Law (China) with further presentations by Calvin Chan of the Hong Kong Health Food Association and Professor Chi Fai Chau of the National Chung Hsing University (Taiwan) who will explain in further detail how the sector will be affected and the issues and challenges that companies need to be mindful of.
For delegates who would like a more exclusive networking opportunity, on the second day of Vitafoods Asia, the Business Leaders Networking Event takes place, accommodating 25 senior industry players. Presented by a panel of Asia’s senior industry professionals and chaired by Pushpanathan Sundram, MD of EAS Strategic Advice, it will detail the economic landscape and the opportunities, including the free trade agreements within ASEAN, of the nutraceuticals and functional food market in Asia.
Chris Lee, Vitafoods Portfolio Director says: ‘We’ve launched this conference and Business Leaders Networking event because the nutraceutical market in this part of the world is growing strongly, yet until now there were no forums for industry to swap expertise and insights. We felt it was the perfect time to build on the strength of our Vitafoods Asia exhibition by providing the right climate for thought leaders to share ideas with their peers.’
