By 2050, 17% of the world’s population will be 65 or older, compared with 8.5% in 2016. The potential for nutrition products that support healthy ageing will continue to grow at a rapid rate in the coming years.
In light of this trend, Naturex has strengthened its portfolio of healthy ageing ingredients with the launch of ThinkBlue, a wild blueberry extract that delivers documented cognitive health benefits.
The new ingredient will take centre-stage for Naturex at the forthcoming Vitafoods Europe event in Geneva (9–11 May 2017). Exhibiting on Stand F10, Naturex will also unveil Turmipure, a new organic turmeric extract for joint health.
ThinkBlue
ThinkBlue is an enhanced extract of wild blueberry associated with episodic memory improvement. Episodic memory is the recollection of personal experiences and specific events, including location, time and emotions.
The association of blueberry with episodic memory is based on a study conducted on healthy people aged 65–80 at a daily dose of 111mg, compared with a placebo.
Not to be confused with conventional highbush or other wild blueberry extracts, ThinkBlue has a distinct fingerprint of active phytochemicals, including anthocyanins, chlorogenic acids, flavanols, proanthocyanidins and flavonols. ThinkBlue works by improving the stability and bioavailability of key phytochemicals in blueberries.
Turmipure
Turmeric or Curcuma Longa, also known as the Golden Spice of Life, has grown to become a “superstar” botanical ingredient, after myriad studies on its efficacy; it is particularly valued for its anti-inflammatory benefits and ability to maintain joint health.
However, with its popularity rising and demand high, there is an increased risk of problems in the supply chain. Potential issues include adulteration and a lack of traceability.
Naturex’s Turmipure is 100% traceable, sustainable and botanically authenticated through the Naturex Pathfinder initiative.
Sourced from native Southern India in a carefully nurtured environment and standardised up to 95% curcuminoids, it is produced in line with global organic standards without the use of pesticides or other chemicals. Turmipure is also available in a conventional grade that is 100% traceable.
Addressing supply chain fears Both ThinkBlue and Turmipure are produced in compliance with the Naturex Pathfinder program, a 360° approach that guarantees traceability and transparency.
Naturex has produced ID Packs for both ingredients, which contain full details of the processes in place to ensure only extracts of the highest standards of purity are produced and delivered.
