Vitafoods Europe: Taiyo follows consumer trends

Taiyo will highlight several new products and concepts that target consumer trends such as veganism, sports nutrition and weight management

At Vitafoods Europe Taiyo will highlight a few offerings from its portfolio. These include a new extract that activates the body’s own energy, a vegan protein shake concept and some valuable ingredients that promote the uptake of essential micro- and macronutrients.

The health-promoting natural ingredients expert will present these innovations that address consumer trends such as veganism, sports nutrition and weight management.

Extract to help the body help itself

Taiyo’s Moringa Extract S contains the glucosinolate glucomoringin (GMG); this so-called genetic switch exerts its effect on the human body by activating natural physiological mechanisms to produce more energy. The positive effects of GMG, such as inhibiting inflammation and protecting against neurodegenerative disorders, have already been proven in numerous studies.

A vegan protein shake

Chia seeds have become a popular omega-3 source in recent years. Not widely known is that these small seeds are also an excellent protein source and offer all the amino acids that an adult needs every day. Taiyo will showcase XiaPure Chia Protein, a finely milled vegan protein powder from Chile.

This protein-rich source contains high levels of protein (40%) and dietary fibre (38%), as well as antioxidants and minerals that have a positive effect on muscle mass, weight management and energy levels. The ingredient is suited for ready-to-drink shakes, milk and sticks, as well as protein-enriched biscuits or bakery premixes, for example.

This innovation also addresses a market segment that has been growing steadily for years: weight management. Taiyo’s solution is a tasty and satisfying vegan protein shake concept that contains health-promoting natural ingredients:

  • XiaPure Chia Protein powder
  • Sunfiber (low FODMAP dietary fibre)
  • Whole green coffee powder (WGCP)
  • SunActive Q-10E.

The shake also comprises a delivery system consisting of micronised and micro-encapsulated Coenzyme Q10 to enhance the bioavailability of the micronutrient.

Hence, Taiyo’s new organic, non-allergic vegan protein shake concept combines everything that health- and weight-conscious people like and need: ingredients that deliver high-quality micro- and macronutrients, the performance-enhancing Q10 source, an extended feeling of satiety, thanks to the highly digestible fibre, a slow but long-lasting release of natural caffeine and a cappuccino taste.

An exciting novelty regarding the active substances omega-3 and ALA (alpha-linolenic acid) is Taiyo’s SunActive Chia Oil Powder. ALA is nutritionally important for maintaining a healthy blood cholesterol level.

The substance is not spray-dried, but produced using an extremely gentle process that preserves a significantly higher yield of the health-promoting, sensitive ingredients. The powder is 100% self-emulsifying in cold water and has been specially developed for use in products such as shakes, sticks, sachets and instant beverage supplements.


Vitafoods will take place on 7-9 May 2019 at Palexpo, Geneva, Switzerland.

At the event, Taiyo can be found at booth H56.