Informa Markets has announced dates for Vitafoods Europe 2021. The event will have a hybrid format, with an in-person event hosted at the Palexpo, Geneva, 5-7 October, and an accompanying virtual event running in parallel 4-8 October.
Chris Lee, MD, Health and Nutrition Network at Informa Markets said: “We had a fantastic response to our first Vitafoods Virtual Expo and Summit in September. The interactive virtual event opened up our brands to a wider global audience than ever before, highlighting the power of technology to bring our industry together and drive it forward.
“The disruption of recent months accelerated our strategy to take our core physical event offering to the next level by integrating virtual elements, in order to bring an innovative and convenient format for exhibitors and visitors alike to share ideas and make global connections. Face-to-face events bring so much value to our industry, but we also recognise that individuals have different preferences and travel can pose challenges, especially in the current climate.
“This is exactly why we’re delighted to announce our new hybrid format for Vitafoods Europe 2021. Over a week in October next year, we’ll be hosting forums, webinars, roundtables and much more across our innovative cross-functional platform and in-person event, providing the industry with access to even more exclusive experiences, knowledge and networking opportunities. Watch this space!”
