Vital Solutions moving into digital PR: Careless video

A video is the perfect media to tell a story around the benefits of the product including what it is, how it works and why we need it

Vital Solutions, a specialist in natural product development, sales and marketing, is pleased to announce the launch of its first video explaining the beneficial effects of its health ingredient, Careless.

Vital Solutions is known for high quality health ingredients, which are backed-up with science derived from phytochemical investigation, the identification of mode of action and confirmed beneficial effects in humans.

'Scientific data is a must,' said Dr Sybille Buchwald-Werner, Managing Director at Vital Solutions: 'Nevertheless, today’s industry decision makers are less likely to be convinced by a lengthy scientific presentation alone. They are looking for emotional messages that point out consumer benefits.'

A video is the perfect media to tell a story around the benefits of the product including what it is, how it works and why we need it. Such a video closes the gap between B2B and B2C marketing, and fulfils the requirements of our modern digital world.

Careless is the first scientifically proven and IP-protected ingredient that helps you care less about ageing and body weight while delivering the great taste and pleasure of exotic mango fruits. Careless is a high quality, sustainable natural ingredient, approved for use in foods and food supplements.

Companies