Vitamin D market to be worth $2.5 billion by 2020
The report defines and segments the vitamin D market on the basis of various analogues, applications, end-users and regions
The report 'Vitamin D Market by Analogue (Vitamin D2 & Vitamin D3), Application (Functional Food & Beverage, Pharmaceuticals, Feed & Pet Food, and Personal Care), End-User (Children, Adult, and Pregnant Women) & Region: Global Trends & Forecast to 2020,' published by MarketsandMarkets, states that the vitamin D market is projected to reach about $2.5 billion by 2020 at a CAGR of 11%.
The market report defines and segments the vitamin D market on the basis of various analogues, applications, end-users and regions, with analyses and projections of the market size of each of these segments in terms of value and volume. It also identifies the driving and restraining factors for the vitamin D market with analyses of the trends, opportunities, burning issues and winning imperatives.
Vitamin D (a fat-soluble vitamin) is required for the proper absorption of calcium and phosphorus from the intestinal tract. It is required for normal growth and the development of bones and teeth, protects against muscle weakness and regulates the heart. Vitamin D helps to prevent hypocalcaemia, osteomalacia, rickets and osteoporosis, enhances immunity and is required for proper thyroid function and blood clotting.
Key market players adopted new product and technology launches and expansions as their preferred strategies to sustain in the market. Vitamin D3 is the most preferred analogue of Vitamin D, used in different applications.
The vitamin D market is projected to reach about $2.5 billion by 2020. In 2014, North America was the largest market for vitamin D. Asia-Pacific is projected to be the fastest-growing market for vitamin D during the review period.
This is driven by the increasing consumer awareness regarding vitamin D deficiency and growing incidences of diseases such as osteoporosis, osteomalacia and rickets in countries such as India and China.
The report includes marketing and development strategies, along with the product portfolio of leading companies. It includes the profiles of the leading companies such as Nestlé SA (Switzerland), ADM Alliance Nutrition, Inc. (US), Koninklijke DSM NV (the Netherlands), Groupe Danone SA (France), Abbott Laboratories (US) and Kraft Foods Group, Inc. (US). The key players in the market are focusing on the expansion of their facilities to enter markets and are actively investing in R&D activities to gain a competitive edge through new product developments.
