Body & Soul named among top CPG products for innovation and market impact
Informa Exhibitions has named Body & Soul by Vitatech Nutritional Sciences, Inc. as one of its finalists for the 2015 SupplySide CPG editor's choice awards.
Five 2015 consumer packaged goods (CPG) products were selected by the SupplySide editorial team for achievements in innovation and market impact in 17 different categories. Body & Soul was added to the shortlist in the Supplements: Multivitamins category.
One winner in each category will be announced at SupplySide West 2015 during the SupplySide CPG editor's choice awards presentations, set for 7-8 October at the Mandalay Bay Resort in Las Vegas (Nevada, USA).
'Clean Nutrition is on everyone's mind today, so we decided to invest in a dietary supplement brand that offers a clean alternative by removing unnecessary and unwanted ingredients. So, with Body & Soul, what we leave out of the formulas is as important as what we put in them!' said Tom Tierney, President and CEO of Vitatech Nutritional Sciences, Inc.
It's a new world and it's moving fast. Vitatech Nutritional Sciences achieves success by knowing where the vitamin and supplement industry is going and being there before it arrives. They track trends in new products, ingredients and health challenges to ensure that the latest innovations and solutions are available to consumers.
For almost 20 years, SupplySide has helped dietary supplement, food, beverage, personal care and cosmetic professionals find information to explore, discover, innovate and market their next best-selling products.
'In the past few years we've had tremendous success highlighting the products that are coming to market, driven by the innovative ingredients highlighted at SupplySide,' said Heather Granato, Vice President, content, in Informa's Health & Nutrition Network. 'In considering hundreds of products, our team narrowed the field based on the unique positioning and ability to serve consumers with truly cutting-edge products.'
For more information, visit www.supplysideshow.com.