The California Walnut Commission have launched the “Power of 3” global marketing initiative
Photo as seen on California Walnut Commission's Twitter
The California Walnut Commission have launched the “Power of 3” global marketing initiative, the first campaign of its scale aiming to educate consumers about how eating walnuts is a simple way to boost overall nutrition.
The programme will run in nine countries including the US, Germany, India, Japan, South Korea, Spain, Turkey, the UK and the UAE. Central to the campaign is a global landing page featuring content that will show how consumers share the love of walnuts around the world.
Why the Power of 3?
The month-long campaign will consist of a variety of communications tools tailored to each market, centered on a global video and landing page. Other elements include digital and social media content, blog posts, sweepstakes, influencer programmes, easy recipes including three ways to snack on walnuts, pop-up events, samplings, advertisements and more to generate awareness that California walnuts are a powerful addition to the diet.
At the focal point of the campaign is omega-3 ALA, an essential fatty acid that walnuts are uniquely rich in. A handful of walnuts is equal to one ounce, or 28-30 grams, making three handfuls a week an easy way to meet the recommended intake for nuts and improve overall diet quality.
All omega-3s provide health benefits, so it’s important to get these good fats from a variety of sources. As the only nut significantly high in omega-3 ALA (2.5 g per 30 g), one of the easiest ways to get more ALA into your diet is to start with walnuts.
A study from Advances in Nutrition found that ALA may help improve heart health just as we have seen in studies focused on EPA and DHA. The literature review provided evidence showing the potentially beneficial role ALA may have in primary and secondary prevention of cardiovascular disease, including stroke and heart attack.
Given the current promising data, the researchers noted the need for well-controlled clinical trials to clarify the effects of ALA on risk for cardiovascular disease and to determine the recommended amount of ALA to consume for heart health benefits.
A review study from Progress in Lipid Research assessed the tissue levels of omega-3 DHA formed from ALA. They reported several important findings. The first was that ALA leads to the synthesis of EPA in some cases, and in particular, may contribute to DHA levels in the brain.
Evidence from a variety of studies suggests dietary ALA may be able to fulfil the human requirement for DHA in the body when higher levels of ALA (at least 1.2 g) are consumed.
Assessing the synthesis of EPA and DHA from ALA in humans is limited to blood level measurements. The takeaway from this study is that through its conversion process, ALA may play a role in maintaining DHA levels in important tissues such as the brain. But more research is needed to fully understand the effect of this process in the body.
Research from one of the largest clinical trials looking at the benefits of a Mediterranean diet suggested older Spanish individuals (ages 55-80) with a high cardiac risk who supplemented a high fish diet with dietary ALA saw a reduced risk of all-cause mortality.3 Specifically, study participants who consumed at least 0.7% of their daily calorie intake from ALA had a 28% reduced risk of all-cause mortality.