Prinova will showcase three new Inner Power functional beverage concepts at this year's Fi Europe in Paris, held on 2-4 December.
With a “feeling good from the inside out” theme, the ready-to-drink range is designed to inspire innovation and drive category growth.
The range includes the following beverages:
- Inner Glow Citrus and Maracuya: a vibrant orange drink containing beauty-from-within ingredients, including lemon balm extract, chamomile extract and marine collagen
- Inner Balance Lime Cucumber and Mint: a soothing green beverage supporting gut health, with ginger root extract, apple cider vinegar powder and passion flower extract
- Inner Focus Mixed Berries Blush: a rich red drink targeted at cognitive wellbeing, featuring a B vitamin blend to support cognition claims, alongside coenzyme Q10 and functional ingredients from natural sources, including the branded Aronia Melanocarpa berry extract BrainBerry
Visitors to the Prinova stand (40C42) will also be able to sample its game-changing pre-workout ingredient, CITRAPEAK.
The clinically backed product is the first 100% soluble form of hesperidin, delivering fast-acting vasodilatory and pump benefits.
Naturally derived from orange peels, it is clean, effective and virtually flavourless, making it ideal for performance-driven solutions.
James Street, Global Marketing Director at Prinova, said: “We are delighted to be showcasing our delicious new Inner Power range of holistic, functional beverage concepts at Fi Europe."
"They demonstrate how Prinova adds real value for manufacturers across the innovation journey, starting with identifying the key consumer trends that will shape the market and create exciting new opportunities."
"From our comprehensive market updates to unrivalled expertise in ingredient sourcing and distribution, new product development and co-manufacturing, we are uniquely positioned to help our partners realise their potential.”