A scientifically backed, natural solution that prevents hair loss, it also enhances strength, beauty and shine, thus meeting the growing demand for holistic hair care.
The hair supplement market is growing, but many products still rely on basic ingredients such as biotin and keratin to address hair thinning.
Although hair loss is often associated with men, up to 50% of women will experience some form of thinning in their lifetime — with 40% of American hair loss sufferers being women.1,2
At Activ’Inside, we wanted to go beyond the typical focus on thinning and better understand consumer needs.
A study of 80 women revealed three key priorities: stronger, healthier hair (76%), improved beauty (69%) and enhanced shine (55%).
However, there are very few natural products that meet all these needs.
This gap presents a unique opportunity for a science-backed natural formula that addresses strength, beauty and shine, offering a more comprehensive solution for modern consumers.
Science-backed ingredients
Hair health is influenced by various factors, including a balanced diet to provide essential nutrients and ensure their proper delivery to the hair follicles, as well as the body’s ability to manage oxidative stress, which can damage these follicles and compromise hair quality.3
Hair’inside is a patent-pending formula containing three ingredients that have been specifically selected for their hair care benefits.
Green tea: rich in polyphenols, particularly epigallocatechin-3-gallate (EGCG), green tea is known for its potent antioxidant properties.4
Studies have demonstrated its potential to stimulate hair growth by proliferating dermal papilla cells and supporting the anagen phase of the hair cycle.5,6
Bamboo: rich in silica (SiO₂), an essential molecule for healthy skin, hair and nails, bamboo supports collagen formation, which is a crucial component for hair strength and elasticity.7,8
Selenium: this trace element with antioxidant properties plays a key role by protecting hair follicles as well as hair structure and growth (via selenoproteins).
Synergistic formula acting on dermal papilla cell proliferation
Reactive oxygen species (ROS) cause progressive damage to hair cell structure, which alters the beauty and health of the hair.
To assess our ability to counter these harmful effects, the antioxidant capacity of the ingredients, both individually and in combination, was measured in vitro using the ORAC (Oxygen Radical Absorbance Capacity) method.
Results show that green tea’s high antioxidant capacity is amplified by the addition of bamboo and selenium, resulting in a 69% increase in antioxidant capacity compared with the separate ingredients (Figure 1), thereby demonstrating the synergistic effect of the Hair’inside formula.9
Figure 1: Synergistic ROS absorption capacity with Hair’inside
The formula’s effectiveness was also evaluated in terms of the proliferation of human dermal papilla cells (located at the bases of hair follicles) and its ability to supply nutrients to the hair and regulate growth.
Hair’inside demonstrated a significant +23% increase in cell proliferation, confirming its potential to promote hair growth (Figure 2).9
Figure 2: Hair dermal papilla cell proliferation with Hair’inside
Clinically proven effect
A multicentre, randomised, double-blind, placebo-controlled clinical trial conducted with 66 healthy women demonstrated the effectiveness of Hair’inside.
After just 42 days of daily supplementation with 280 mg, an increase in hair density was observed; this is an unprecedented speed for a nutricosmetic formulation.
After 84 days, a significant reduction in hair loss (51.3%) and an improvement in hair shine were observed compared with the placebo.9
Perceived effectiveness by consumers
These clinical outcomes are further supported by a real-world study on 45 women who took 280 mg/day of Hair’inside for 3 months and showed a rapid improvement in hair quality.
Eighty-five per cent saw a visible improvement within the first month and more than 90% reported stronger, denser, shinier and more hydrated hair, as well as improved growth and overall beauty.
Furthermore, 83% noted an improvement in nail quality.10
In conclusion, the hair supplement market is evolving, but there remains a clear opportunity for innovation beyond the traditional focus on hair thinning.
Activ’Inside’s research reveals that modern consumers are looking for products that not only deliver in terms of hair loss prevention but also when it comes to improving strength, beauty and shine.
Hair’inside, with its scientifically proven formula of green tea, bamboo and selenium, addresses these needs by promoting hair growth, strengthening follicles and enhancing overall hair quality.
Backed by a real-world study and a clinical trial, Hair’inside offers a comprehensive, science-backed natural solution that meets the diverse demands of today’s consumers by delivering visible, effective results in just weeks.
References
- https://my.clevelandclinic.org/health/diseases/16921-hair-loss-in-women.
- https://www.se-plasticsurgery.com/blog/hair-loss-affects-over-80-million-americans/.
- https://doi.org/10.1111/ics.12286.
- https://doi.org/10.3390/ijms21020523.
- https://doi.org/10.1016/j.phymed.2006.09.009.
- https://doi.org/10.3389/fphar.2018.00674.
- https://doi.org/10.1007/s00403-007-0796-z.
- https://doi.org/10.1007/s00403-005-0584-6.
- Under review for publication.
- www.eurocosmetics-mag.com/launch-of-hairinside-an-innovative-hair-revitalizer-by-activinside/.
