Sabinsa Wellness unites three brands under one umbrella: America’s Finest, Inc. (AFI), Sanutra, and Nature’s Formulary, the traditional Ayurvedic product line acquired by Sabinsa in early 2025.
The most experienced Ayurvedic company in the natural products industry, Nature’s Formulary was started 32 years ago to deliver premium-quality products and provide tools designed to support customers’ long-term wellness goals.
America’s Finest, Inc. (AFI), known for its ingredient-specific Ayurvedic products, and Sanutra, offering condition-specific formulas with cutting-edge Ayurvedic herbal extracts, have long been legacy brands under Sabinsa.
“Our mission is to offer consumers products that are culturally rooted, clinically supported, and transparently produced,” said P.K. Davé, founder of Nature’s Formulary and newly appointed CEO of Sabinsa Wellness.
“We believe the Ayurvedic framework has tremendous potential to address today’s most pressing health concerns, especially when backed by the rigorous scientific standards for which Sabinsa is globally recognised.”
The retail debut features three products under the America’s Finest brand Bacopa with BioPerine for advanced cognitive and memory support, Curcumin C3 Complex with BioPerine for premium joint mobility, and LactoSpore, a shelf-stable probiotic for optimal digestive health.
Three condition-specific Sanutra formulas are also launching: Healthy Ageing, a comprehensive formula featuring Curcumin C3 Complex, Saberry, and Silbinol; Memory Health, a synergistic blend of Curcumin C3 Complex, Bacopin, L-DOPA, and BioPerine; and Weight Management, targeted support with Citrin K, GarCitrin, ForsLean, and BioPerine.
Retailers looking to add these lines to their shelves can order directly from Sabinsa Wellness or their appointed distributors.
All Sabinsa Wellness products are manufactured in Sabinsa’s Utah-based NSF and GMP-certified facility, ensuring the highest quality and safety standards.
This domestic production capability supports Sabinsa’s commitment to transparency and traceability throughout the supply chain, from farm to shelf.
“By owning our raw material production, contract manufacturing and consumer-facing supplement brands, we have unparalleled transparency and speed in bringing Sabinsa’s new, innovative ingredients to market, eliminating the risk of inferior substitutes or adulteration,” said Shaheen Majeed, Global CEO and Managing Director of Sabinsa.
“This vertical integration ensures product integrity and empowers us to swiftly deliver high-quality formulations to retail shelves through our trusted brands.”