The pursuit of glow is now a core wellness trend, reflecting the modern philosophy that outer radiance mirrors inner balance. SEPITONE™ perfectly meets this demand for science-backed, beauty-from-within solutions, offering a clinically proven, natural ingredient to unlock healthy skin glow.
The global obsession with skin glow
In 2025, skin glow has evolved from a fleeting beauty ideal into a defining marker of health and vitality. Around the world, consumers are seeking a naturally radiant, luminous, and even complexion that reflects both inner wellness and outer beauty. We have observed the emergence of major trends related to skin glow, notably the ‘Glass Skin’ trend, a Korean beauty ideal that defines a complexion so intensely smooth, clear, and fresh that it appears almost translucent, like glass. [1]
Consumers today view glow not as a trend, but as a defining visual marker of holistic health and vitality. This perspective is widely shared: consumer insights from FMCG Gurus highlight that 67% of global consumers acknowledge the connection between good skin health and overall well-being. [2] As consumers embrace wellness-driven routines, the global skin glow and complexion trend will continue expanding toward holistic, sustainable, and science-based solutions.
Defining radiance: what does it take for the skin to naturally shine?
True radiance is genuinely reflective of health. A truly glowy skin features four essential qualities:
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Uniformity: An even skin tone, free from excessive redness or pigmentation.
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Smoothness: A refined skin texture with minimized pores and fine lines.
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Luminosity: A dewy appearance achieved through deep hydration and optimal cellular health.
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Plumpness: A sign of a cushioned, healthy skin structure.
Key factors impacting skin radiance
Achieving this requires addressing internal and external stressors. The primary factors that compromise the skin's glow include:
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Oxidative stress caused by UV rays or pollution, increasing skin dullness
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Poor microcirculation leading to a sallow tone
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Disrupted skin barrier function causing dehydration
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Pigmentation imbalance leading to uneven skin tone
Long-term glow depends on supporting these deep biological mechanisms.
How can consumers get glowing skin fast? Discover nature's glow catalyst: SEPITONE™
Antioxidants are essential, neutralizing these radicals to restore balance and protection. SEPITONE™, derived from fermented wild bilberries, is a powerful antioxidant ally. The wild bilberry variety has a richer polyphenol profile than regular blueberries, offering a robust defense that actively combats cellular aggression and ensures long-term radiance from within.
Unlocking inner glow with food supplements: clinically proven efficacy of SEPITONE™
SEPITONE™, supported by two clinical studies, offers a dual action on both complexion and aging at 100 mg/day (over 84 days). [3]
In the most recent study (2024), we noticed after 84 days:
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a skin homogeneity improvement for 78% of the participants
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a reduction of -13% of skin redness vs. placebo
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an improvement of skin color (brightening effect) of +9% vs. baseline and of +21% vs. placebo
The dual action of SEPITONE™ on both skin complexion and anti-aging is linked to a significant increase in skin antioxidant potential of +19% vs. placebo observed at the end of the study.
Crafting the best skin glow formulas
The key to a successful skin glow formula lies in combining powerful ingredients. A high-performance strategy features a core antioxidant like SEPITONE™, supported by a potent synergy of actives known to enhance skin health and beauty:
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For brightness & tone: licorice root, copper
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For structure & hydration: collagen, hyaluronic acid, CERAMOSIDES™*
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For protection & renewal: astaxanthin, SEPIBLISS™*, zinc
*Seppic products
Beyond ingredients: get the ready-to-market concept to master the glow
“Let it glow” powder stick formula, developed in partnership with Laboratoires Lebeau
Want to capture the pinnacle of the "glowy skin" trend and offer your customers a market-ready solution? We have translated the science of inner radiance into an innovative and trendy supplement concept. This formula showcases the synergy between the proven benefits of SEPITONE™ and complementary ingredients. Discover how to combine high-performance active ingredients, optimal dosage, and trending format to deliver visible glow from within with our "Let it Glow" powder stick [4]
References
[1] Dunham, L. (2024, 28 septembre). What Is Glass Skin, And Do I Want It? Lena Dunham Investigates. British Vogue. https://www.vogue.co.uk/article/glass-skin
[2] FMCG Gurus. (s. d.). Skincare (Page d'étiquette). https://fmcggurus.com/tag/skincare/
[3] Nobile, V., Dudonné, S., Kern, C., Roveda, G., & Garcia, C. (2024). Antiaging, Brightening, and Antioxidant Efficacy of Fermented Bilberry Extract (Vaccinium myrtillus): A Randomized, Double-Blind, Placebo-Controlled Trial. Nutrients, 16(14), article 2203. https://doi.org/10.3390/nu16142203
[4] Seppic. (s. d.). LET IT GLOW | Innovative functional beverage for youthful beauty and hydration. https://www.seppic.com/product/let-it-glow