According to Mordor Intelligence, the global ashwagandha market is projected to surpass $1bn by 2030.
The market was valued at $0.76bn in 2025 and is expected to grow at a compound annual growth rate (CAGR) of 9.20% between 2025 and 2030.
In its 2025 Ashwagandha Market Analysis Report to 2030, Mordor Intelligence concludes that the rapid expansion of the market will come from the convergence of scientific validation, product innovation and growing consumer preference for natural remedies.
The report determines that growth will be further fuelled by the rising adoption of gummies and chews, the expansion of functional food and beverage applications and the surge in e-commerce distribution.
Whilst North America remains a dominant market, Asia-Pacific is set to record the fastest growth, as India spearheads exports and innovation in Ayurvedic products.
Key trends and drivers shaping the ashwagandha market
Innovation in convenient formats
Growing at more than 12% CAGR, gummies and chews are transforming consumer adoption as younger demographics and busy professionals prefer on-the-go formats.
However, capsules, tablets and powders remain significant, while liquid extracts cater to urban wellness markets.
Functional foods and beverages on the rise
Ashwagandha's integration into teas, protein shakes and fortified snacks is expanding its consumer base beyond just supplements.
The trend of clean-label and plant-based products is also opening lucrative opportunities in food and beverage categories.
From pills to skincare: ashwagandha's growth
Dietary supplements leading growth
Dietary supplements continue to dominate the ashwagandha market, fuelled by rising consumer focus on stress management, sleep quality and immunity enhancement.
Sports nutrition accelerating adoption
The sports nutrition segment is quickly emerging as one of the fastest-growing areas for ashwagandha.
Supported by clinical research demonstrating benefits for endurance, muscle strength and recovery, the ingredient is increasingly being added to protein powders, energy drinks and other performance supplements.
Cosmetics and personal care show strong growth potential
The cosmetics and personal care segment is also steadily gaining momentum, as ashwagandha's antioxidant and anti-ageing properties make it a sought-after ingredient in skincare and haircare formulations.
US leads the market demand
North America holds a strong share of the global ashwagandha market, with the United States leading demand.
Increasing consumer interest in natural health products, a mature dietary supplements industry and a robust e-commerce infrastructure are all currently driving market expansion.
Asia-Pacific is emerging as the fastest-growing region, with India at the forefront thanks to its Ayurvedic tradition, cultivation capacity and growing export volumes.