Today, Thorne unveiled its new Creatine Campaign, spotlighting the supplement’s wide-ranging benefits, including performance, endurance and cognition.
The campaign features the musical icon, Ciara, who is also an entrepreneur, philanthropist and mother.
Together, they aim to challenge the long-held notion that creatine is just for bodybuilders and athletes, instead showcasing its benefits for anyone seeking to support overall health and performance.
With her newly released album CiCi and hectic schedule both on and off the stage, Ciara requires peak mental and physical endurance to maintain her everyday routine.
“I know it all looks easy, but being and staying at peak performance is a lot more than just hours of rehearsal in the studio,” said Ciara.
"My focus and top priority is always finding ways to better myself holistically, which starts with what goes into my body each and every day."
"I’ve been a long-time fan of Thorne and love that I can trust their science-backed supplements – notably creatine – to support not just my overall physical well-being, but to help me stay sharp and maintain endurance.”
Creatine is a naturally produced amino acid, found primarily in the muscles and in the brain.
It is the most extensively studied supplement currently on the market.
Thorne has formulated its creatine supplement using micronised creatine monohydrate, which allows for superior dissolvability and absorption.
It is also NSF Certified for Sport, meaning each batch of Thorne’s creatine is tested to ensure the absence of nearly 300 substances banned by major athletic organisations.
“Creatine isn’t new by any means, but it does offer so much more than the main buzzwords we so often hear when it comes to the product,” said Mary Beech, Chief Growth Officer at Thorne.
“The campaign taps further into Thorne’s broader Thorne For platform and shines light on the fact that creatine is for everyone with a broad range of science-backed benefits across performance, endurance and cognitive focus.”
Thorne will continue to enhance its creatine offerings, launching additional creatine products over the next several months.