Innovation in reproduction: bringing science-backed fertility support to European couples

Published: 22-Jul-2025

With as many as one in six couples struggling to conceive worldwide, a growing number of people are looking for innovative nutritional solutions to support their reproductive health

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However, new research reveals a significant disconnect between this demand and consumer understanding of how nutrition can help to shape fertility journeys

For supplement brands, there is an exciting opportunity to fill this gap and help people to regain control of their reproductive health.

In this article, Filip Van hulle, General Manager of Kaneka Nutrients Europe, explores this growing market potential and how brands can stand out through consumer education and next-generation science-backed solutions. 

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