However, 51% of those surveyed expressed a desire to better understand Ubiquinol in the future.
The findings reveal notable opportunities for supplement brands to build consumer connections through education on Ubiquinol and the role of nutrition in fertility.
Understanding consumer knowledge gaps to empower fertility
The first-of-its-kind survey was performed in collaboration with fertility expert, Dr Emma Derbyshire, to evaluate awareness of Ubiquinol among UK consumers.
Collating insights from more than 1000 women and men aged 18–60 years across the UK, the survey revealed 64% were unaware of the role Ubiquinol plays in reproductive health, but most wanted to learn more.
This survey comes at a time when fertility rates have been declining across Western and Central Europe (England/Wales, Scotland) – driving a rise in demand for reproductive health solutions and a projected 7.3% compound annual growth rate (CAGR) for the fertility supplements market in Europe between 2024 and 2030.
“With growing demand for reproductive health supplements across Europe, this new survey reveals there is also widespread consumer appetite for education on how nutrition can impact fertility journeys,” summarises Filip Van hulle, General Manager of Kaneka Nutrients Europe.
“This presents exciting opportunities for supplement manufacturers to fill these knowledge gaps and develop crucial connections with consumers in a health area that holds so much emotion."
"Kaneka Ubiquinol is a great place to start this education, as the ingredient has substantial scientific backing for its role in both female and male fertility, as well as growing support from healthcare professionals and experts such as Dr Emma Derbyshire.”
Life unfolds as energy flows, with Kaneka Ubiquinol
Ubiquinol, the bioactive form of Coenzyme Q10 (CoQ10), is vital for mitochondrial health and supports cellular energy production, which is crucial to meet the intense energy demands of conception and early embryogenesis.
Numerous clinical studies support Ubiquinol’s role in promoting healthy oocytes (egg cells) and sperm cells, as well as the ingredient’s powerful antioxidant activity to protect gametes and early embryos from oxidative stress and cellular damage.
“Although the science behind Ubiquinol in fertility is robust and expanding, what really resonates with me is seeing how eager people are to learn about it,” comments Dr Emma Derbyshire, public health nutritionist and author of the survey.
“Fertility struggles are deeply personal and can often feel overwhelming and isolating. Giving people evidence-based nutritional insights and guidance can help to empower them on their journey. Every person deserves to understand how nutrition might support their path to parenthood.”
The path forward
The survey also asked participants how they would like to learn more about Ubiquinol and its benefits for fertility: 44% of respondents said they would speak to their General Practitioner – the first point of contact for many people seeking medical attention in the UK – and 37% indicated they would look for online content.
“These final findings present a roadmap for supplement brands developing consumer education strategies,” Van hulle adds.
“Informative, engaging, and empathetic online content will play a major role, as will partnerships and collaborations with healthcare providers. In such a personal and private health area, real human connections paired with strong scientific backing are needed to win the day.”