BCMPA advocates for outsourcing at White Label World Expo

1-Feb-2022

The organisation points out exponential growth in e-commerce during the last 24 months has seen many brands seeking to expand into niche markets

Emma Verkaik, Membership & Marketing Director at the BCMPA

At this year’s White Label World Expo, the BCMPA will discuss the benefits brands and retailers can achieve by outsourcing white label products to contract manufacturers. Nine BCMPA members will attend the show to offer expert advice to visitors.

The organisation points out exponential growth in e-commerce during the last 24 months has seen many brands seeking to expand into niche markets.

The need for a timely and cost-effective approach to product launches can be met with the help of third-party suppliers, the organisation says. In this way, companies can bring products to market without time-consuming development and large capital investment phases usually involved, often by simply adapting an existing generic product with the client’s own branding.

This year’s White Label World Expo will provide the perfect opportunity for brand owners and retailers to find out more, covering everything from formulating, processing, blending, and filling, to discovering an extensive range of different packaging formats and order fulfilment options.

Emma Verkaik, Membership & Marketing Director at the BCMPA, said; “We have seen the number of BCMPA members offering white and private label services increase to almost 100, providing easy and headache-free access to new markets for clients.

“Increasingly, brands and suppliers are seeing the sense in being able to achieve cost-effective and agile speed-to-market in many sectors, in partnership with our members, providing all the skills, expertise, warehousing and logistics facilities needed to deliver the quality and scale required.”

“The last two years has changed a lot of people’s outlooks on life and actually given them inspiration to try something new. A white labelled product offers them the chance to start their own brand without much of the initial expense on product development,” added Verkaik.

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“This can often help new entrants to the market gain an initial foothold while they develop their own specific range. I am sure this will continue and become more focused in the foreseeable future.”

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