California Prune Board reappoints brand ambassadors


The board’s ongoing collaboration with Peter and Stefano will see the pair developing a series of recipes and chocolates using the company’s products

California Prune Board reappoints brand ambassadors

The California Prune Board has announced UK-based chef, Peter Sidwell and Italian chocolatier, Stefano Collomb as its brand ambassadors for 2021.

Sidwell has worked with the company since 2017, raising awareness of the product and highlighting the flavour they can add to dishes. He works as a consultant to food professionals.

His plans include the development of 10 creations, accompanied by digital content showcasing the recipes to trade and consumer audiences. Sidwell said: “California Prunes are a versatile and delicious addition to a range of dishes, adding sweetness, texture and depth in flavour. They’re tasty, high in quality and extremely nutritious, and can be used by food producers, chefs and consumers to bring any type of cuisine to life.”

Collomb is continuing his work for the California Prune Board from his confectionary-chocolatier, ‘Chocolat’ in Thuile, in the Aosta Valley region of Italy. Stefano pairs his chocolate with California prunes, and has worked with the company since 2019.

Stefano said: “California Prunes are a delectable dried fruit, which combine beautifully with chocolate, and are savoured by my customers for their aroma, taste and texture. I’ve got some exciting plans in development, which will combine the succulence of California Prunes with my high-quality chocolates.”

The company is also continuing its partnership with chef, Sonia Peronaci and food blogger, Teresa Balzano; Italian social media influencers who create and share recipes with their followers.

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Kevin Verbruggen, European Marketing Director, California Prune Board, said: “We’re delighted Peter and Stefano have renewed their relationships with California Prune Board. Both are passionate about how California Prunes can enhance and enrich recipes and products, as well as the nutritional benefits and versatility they offer. We’re excited to see and share what Peter and Stefano have in store for 2021.”