While in-person sporting events were delayed for months due to the pandemic, esports continued with online tournaments, providing social interaction in a virtual way. The growth of the gaming culture, including the casual gamer who plays evenings and weekends has fuelled the demand for supplements and functional foods appealing to the specific needs of gamers.
Numerous scientific studies have shown how Citicoline improves performance in many areas of mental focus and overall cognitive health. One study in particular, has shown Cognizin Citicoline’s effect on motor speed and attention in adolescent males. The study started with adolescent males taking 250mg or 500mg of Cognizin daily. After 28 days, they exhibited improved attention and a significant increase in psychomotor speed compared to adolescent males who received a placebo.
Cognizin Citicoline is often called a "brain nutrient" because it increases levels of several important neurotransmitters, including acetylcholine, an important brain chemical that regulates cognitive function. Cognizin has also been shown to support the activity of nerves that respond to acetylcholine, helping to raise activity levels in the brain's learning and communication circuits. Oksana Ritchie, Head of Marketing at Kyowa Hakko indicated “There is a growing popularity in supplements for e-gamers, Cognizin is considered one of the key cognitive ingredients in the market to give gamers the additional mental edge they are looking for.”
Kyowa Hakko’s Cognizin Citicoline, clinically studied to support mental energy, memory, focus, and attention provides a competitive edge as consumers are looking for science backed ingredients. This water-soluble nutrient facilitates membrane fluidity and plasticity, fortifies cell membrane structures and enhances neurone communication.
Register to download the brochure and find out more about Cognizin and the competitive edge it can provide for your next formulation.
