Consumers are increasingly seeking information, clinical support, and confidence in the safety and efficacy of probiotics, according to Deerland Probiotics & Enzymes. The company has recently launched a website designed to meet those needs with consumer-friendly resources.
“Consumers want to know the story behind the product—the ingredients, how they work, and the science behind them,” said Kristin Wilhoyte, Director of Marketing Communications at Deerland Probiotics & Enzymes. “So, we’ve created a site that provides information about DE111, its benefits, and scientific support to our partners and their end customers.”
The site includes links to human clinical trials, as well as introductory information about how probiotics work in the body. As a probiotic spore, DE111 can be used across applications in supplements, foods, beverages, and pet nutrition. Bacillus subtilis DE111 is a hardy probiotic, the company claims, lending itself to a range of manufacturing conditions and formats, including gummies, drink powder mixes, snacks, and pet treats.
“Product developers can visit DE111.com to get information on product stability, clinicals, and ideal applications,” Wilhoyte said. “Likewise, consumers who see the logo on product packaging are led to the benefits DE111 offers, as well as the science that supports it.”
Long represented in the dietary supplement space, branded ingredients are reportedly gaining additional traction in functional foods, beverages, and pet nutrition. In a recent presentation at the National Animal Supplement Council (NASC) Annual Conference, consultancy and brand firm MarketPlace noted 37% of regular pet supplement shoppers seek a branded ingredient in the pet supplements they purchase.
“CPG brands are increasingly relying on the credibility and clinicals of ingredients to build their own brand authority,” Wilhoyte said. “Particularly for brands trying to stand out in a crowded category, DE111 probiotic serves as a differentiator and recognised sign of excellence.”
