Gnosis by Lesaffre has unveiled a fully integrated brand and business strategy to help make its vision of a world that “moves better, digests better, ages better, feels better, and, ultimately, lives better” a reality.
Gnosis uses microorganisms and biotransformation processes like fermentation to cultivate nutritional actives, probiotics, and nutritional and functional yeasts that benefit human health and wellbeing.
“The term ‘biotransformation’ may be unfamiliar to some in the industry, but it refers to fermentation and other natural processing methods that involve transforming compounds within a living system,” General Manager Marc Philouze said. “It describes exactly what we do. We use living microorganisms to transform compounds into usable nutritional actives.”
The business unit draws on its research and applications capabilities, quality and regulatory compliance, and extensive clinical validation procedures to develop products for its key markets: Wellness & Immune Health, Digestion & Gut Health, Mobility & Joint Health, Reproduction & Women’s Health, and Mood & Cognitive Health.
“In the past, we have focused solely on building awareness for our renowned ingredients, such as Quatrefolic and Lynside nutritional yeasts,” Global Marketing Director Philippe Caillat said. “At the same time, we have been building our expertise and market leadership for our key market segments, so we are proud to bring those to the forefront of our brand strategy.”
Within its market segments, Gnosis by Lesaffre has developed offerings that aim to improve health and wellbeing throughout the entire body:
Wellness & Immune Health: immunity, daily nutrition, cardiovascular health, beauty, and general wellbeing
Digestion & Gut Health: microbiome balance, digestive comfort, liver health support
Mobility & Joint Health: bone health, joint health, muscle health, and sports nutrition
Reproduction & Women’s Health: vaginal care, urinary health, fertility, pregnancy,
and menopauseMood & Cognitive Health: mood health, cognition, and stress & anxiety
