According to the report, citrus and other fruit flavours have gained in popularity in 2021
Kerry Taste & Nutrition has released its latest report providing an overview of 2021 trends in the summer beverage market across foodservice in Europe & Russia. Looking at more than 300 limited time offerings (LTOs) across 12 European markets, the research reveals strawberry is the most popular flavour for Summer 2021, as the European coffee shop market bounces back with NPD levels close to those last seen pre-Covid-19.
According to the report, 2021’s most popular trends in LTOs included citrus flavouring, which has had a boost in popularity from its association with health and immunity. Fruit flavours such as strawberry and mango, as well as indulgent blended ice beverages, also emerged as popular LTO options, the report says.
Elaine Druhan, Senior Marketing Manager, Foodservice, Kerry Taste & Nutrition said: “As the foodservice industry continues to go through a period of momentous change, this market analysis highlights the optimism surrounding the reopening of the out-of-home sector. We’re seeing an abundance of innovation across Europe and Russia and expect to see even more in Summer 2022.
“As one of the world’s leading taste & nutrition companies, our purpose at Kerry is to inspire food and nourish life. We’re delighted to be able to share the findings of this in-depth research and make predictions for future development of summer beverages for the summer 2022 period.”
For Summer 2022, the company predicts citrus flavours, such as blood orange and grapefruit, are set to become more mainstream, tapping into the health and wellness trend. It also suggests drinks like fruit refreshers and fresh kombucha will continue to rise in popularity, while social media will play an essential role in attracting and retaining customers.
Aileen Dowd, Foodservice Marketing Executive at Kerry Taste & Nutrition, said: “Limited time offer beverages are a sure-fire way for foodservice brands to reinvigorate their menus, generate brand awareness, attract new consumers and drive sales. Given the opportunity the summer beverage market continues to deliver for foodservice brands, we really wanted to help our customers understand the favourite flavours, top beverage platforms, future trends and influences, and in turn be able to evolve their businesses to meet consumers’ changing expectations.”