Nestle boosts personalised functional food with LivingMatrix acquisition

The algorithm-driven platform is now under the wing of Nestlé's nutraceutical company Atrium Innovations

Nestlé Health Science has announced that its nutraceutical company, Atrium Innovations, has acquired LivingMatrix, a US-based company and developer of a cloud-based application for personalised functional medicine. The move is the next step in the company’s mission to expand into this booming segment.

Headquartered in Canada, Atrium Innovations is a global player in the development, manufacturing, and commercialisation of new science-based nutritional health products.

"The addition of LivingMatrix will allow us to take the next steps in leading the future of personalized health management,” said Kyle Bliffert, President of Atrium Innovations. “Our goal is to further scale our personalization platform by integrating LivingMatrix with our existing PureGenomics platform and future healthcare provider-patient management systems providing the most comprehensive solution in the industry,” Bliffert added.

Operating out of San Francisco, California, LivingMatrix's platform was designed by clinicians to help practitioners effectively evaluate and engage patients, create personalised, actionable care plans and track patient health outcomes.

“The addition of LivingMatrix to the Atrium Innovations growing personalised medicine portfolio will further elevate the way functional medicine practitioners and patients in our longstanding network view and use healthcare,” added Joy Devins, Chief Strategic Leader of Atrium Innovations.

Personalised and functional medicine

For Priya Kamani, Founder and CEO of LivingMatrix, the launch of the LivingMatrix platform has been a critical turning point for personalised and functional medicine. "With the support of the Atrium Innovations and Nestlé Health Science family, we look forward to breaking even more barriers,” she said.

For Kamani, this partnership brings opportunities to scale the business and accelerate LivingMatrix's ability to drive and support additional research studies "to expand the evidence base for effectively addressing chronic conditions".

LivingMatrix is the latest acquisition for Nestlé Health Science as part of the company’s mission to lead the personalized nutrition sector into its next evolution.

Last August, the company acquired Persona, a science-based proprietary technology that considers specific factors in a consumer’s lifestyle, history and individual needs to develop a personalised vitamin programme.

For Nestlé, these strategic acquisitions will leverage Atrium Innovations’ nearly 30-year industry expertise, bringing valuable insight from the company’s network of medical professionals as well as professional brand development knowledge to the partnership.

“Through combining the strength of Persona’s proprietary algorithm, the LivingMatrix data-driven technology and Atrium Innovation’s leadership in the industry, we are creating an exciting future for personalized nutrition for professionals and consumers alike,” Atrium's Bliffert concluded.