Nutrinovate has acquired all shares in A to K as of 1 October, 2020.
The transaction is expected to make a positive contribution to Nutrinovate's market position and create an expanded platform for the company's continued growth, it says.
The brand A to K stands for vitamins from A to K and the series consists of vitamin sprays that are taken by mouth. The company says its products are composed according to customer needs in order to simplify the intake of vitamins and minerals.
The products are developed without compromise in close collaboration with researchers and nutritionists and manufactured within the EU according to the rules of the highest food standard. The products are sold in Swedish pharmacies, Amazon UK and other selected retailers.
“A to K is a modern and innovative company in a category we call FMHP, fast moving health products. The company has in recent years built a business in Sweden and has a growing presence, especially on Amazon's platform in the UK. A to K complements Nutrinovate well, both in terms of geographical presence, sales channels, and product range. We look forward to continuing this journey with A to K's existing range and with a number of new launches under the brand”, said Magnus Nilsson Vall, CEO of Nutrinovate.
Claes Persson, CEO of A to K, said: “A to K has become an established consumer health care company in Sweden and we are proud of what we have achieved since start. We see Nutrinovate as a very suitable owner of the company and there are significant synergies between the companies' current portfolio and market position”.
