The company’s ‘nutra-innovation’ team, consisting of scientists and industry experts across North America, Europe and China, works together on developing solutions around emerging trends
Sirio Group is intensifying efforts to create formulations in different delivery formats for mood and stress relief. The focus shift responds to a rise in demand for products that enhance personal health and wellness, with formulations that boost mood and reduce stress in strong demand.
Sirio’s ‘nutra-innovation’ team, consisting of scientists and industry experts across North America, Europe and China, works together on developing solutions around emerging trends. It aims to enable brands to respond quickly without compromising on quality.
“Having a global team gives us insights into industry trends worldwide. In the US, Ashwagandha, a traditional Ayurvedic herb shown to help relieve stress and support relaxation, is a leader in the category of stress management”, commented Karla Acevedo, Marketing Manager – Americas at Sirio Pharma.
In Europe, the ream has identified hops, saffron, lavender and hempseed oil as rising stars - ingredients that help support focus, mood and calm, and meet the growing consumer demand for natural, plant-based products. The company says it will be introducing softgel products with these ingredients by the summer of 2021.
“Sirio is dedicated to the research and development of novel products. We work on identifying key consumer health categories and introducing innovative product solutions for our customers using new or existing ingredients that have been studied for safety and efficacy – stress and mood are very popular categories right now”, commented Dominique Baum, PhD, Managing Director of Sirio Europe.
In China, the company is developing a line of gummy products, including a centre-filled, plant-based and sugar-free gummy product that promotes relaxation and calm before sleep. The main active ingredients are GABA (γ-aminobutyric acid) and theanine.