Symrise upgrades online platform for flavour raw materials

Published: 26-Feb-2021

Users can search the database by application area and origin

Symrise has revamped its online platform for fragrance and flavour raw materials. The ingredient finder on the company’s website provides key information about the company’s aroma molecules in the fragrance, flavour and pharmaceutical categories.

The database incorporates filter functions to help users quickly find the desired data, while symbols allow users to identify particularly renewable or high impact raw fragrance materials. Symrise is now also using the online platform for printed compendiums and data sheets.

“Technological progress provides companies with great opportunities. This also applies to the presentation of our own raw materials on our website,” said Dr Marcus Eh, Director Global Marketing Aroma Molecules at Symrise. “With the Ingredient Finder, we offer all relevant information about our aroma molecules on a modern online platform and thereby make them more visible.”

For the first time, the ingredient finder now provides information on raw materials for pharmaceutical products. These include highly pure synthetic cannabinoids as well as menthols for medicinal applications. Users can search by product name, chemical name, CAS number or FEMA number.

If users are searching without that information, they can find products by other means. In the flavours section for example, users can search for application areas such as vanilla, tropical fruits or meat notes. They can also filter by origin, such as natural or synthetic.

“More and more consumers are looking for sustainable products,” said Antonia Lauter, Marketing Manager for at Symrise. “As a result, manufacturers are increasingly asking for ingredients from natural and renewable sources. With the new ingredient finder, they can use the filter options to quickly find the aroma molecules they want.”

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