Tate & Lyle has introduced ‘Collaborate at Home Kitchen’, which it calls a digital engagement hub where food and beverage manufacturers can explore “trends, science and solutions that power modern consumer choices”.
The hub is designed to focus on the end consumer for food and beverage manufacturers. The hub, which Tate & Lyle says will continue to be updated, guides users through a virtual kitchen where they can click on food and beverage hotspots to see information and category solutions from the company.
The virtual environment features several other hotspots where users can learn more about the company’s Nutrition Centre, sustainability programme, upcoming events/webinars, and meet members of the team through recorded videos.
According to Tate & Lyle’s proprietary research, 81% of US consumers are reading nutrition labels, with 79% reading the list of ingredients. The clickable content available in the virtual kitchen is designed to demonstrate how, with the right solutions toolbox and scientific know-how, it is possible to deliver on both taste and nutrition across food and beverage categories.
“The ‘Collaborate at Home Kitchen’ offers our customers a detailed tour of Tate & Lyle’s approach to providing solutions that address some of the most important trends facing food and beverage producers in North America,” said Bill Magee, Senior VP and General Manager, Food and Beverage Solutions, North America.
“The past year has forced almost everyone to become more creative – often at home in their own kitchens,” said Magee. “The ‘Collaborate at Home Kitchen’ is another opportunity for us to help our customers overcome the ever-changing challenges facing the food and beverage industry.”
By exploring different food and beverage areas in the kitchen, visitors can fill their digital grocery bag. Once full, Tate & Lyle will donate 40 meals to the Northern Illinois Food Bank, with a target of providing a total of 40,000 meals to families in need.