Move Nutrition Network conducted a survey with active nutrition experts to determine nutrition information sources accessed by practitioners, how often this was passed on, emerging ingredient trends and prevalent nutrition questions asked by clients.
The survey reveals a diverse range of practitioner recommendations within the sports and active nutrition space.
Both functional foods and supplements are consistently recommended by all three groups of practitioners, with an emphasis on gut/digestion and cognitive health featuring prominently.
“As the active nutrition space continues to broaden its scope, the survey results show there is a tremendous opportunity for ingredient suppliers and brands to reach a growing base of consumers through the highly influential relationships practitioners build with their clients,” said Todd Pauli, Founder and Publisher of Move Nutrition Network.
Beyond category trends, the survey also underscores the frequency of nutrition conversations between practitioners and clients.
Notably, 73% of nutritionists, 61% of dietitians, and 41% of trainers are making sports nutrition recommendations, with the majority of practitioners foreseeing an increase in their sports nutrition recommendations in coming the years.
In terms of where practitioners are turning for nutrition insights, the survey results also reveal distinct paths for reaching dietitians, nutritionists, and trainers with ingredient and consumer brand information.
