BioTRUST Nutrition launches Eternal Mind for cognitive support

Published: 26-Mar-2024

The supplement is designed to support healthy cognition and enhance mental agility in ageing

PLT Health Solutions has recently announced that BioTRUST Nutrition LLC, an eCommerce-based nutrition brand specialising in ingredients for healthy ageing, has introduced a new product targeted at providing brain longevity and cognitive support: Eternal Mind. 

The novel product features PLT’s Nutricog Cognitive Performance Complex, an ingredient that has been clinically demonstrated to provide significant improvements across multiple cognitive domains, including learning, memory, attention, focus and executive function. 

In addition, clinical science showed that Nutricog doubled levels brain-derived neurotrophic factor (BDNF)

Increases in cognitive speed were seen concurrently with improvements in accuracy while multitasking. 

In addition, clinical science showed that Nutricog doubled levels brain-derived neurotrophic factor (BDNF), a protein implicated in the brain’s ability to adapt to new information. 

Eternal Mind also features VitaCholine and phosphatidylserine, both of which support healthy levels of critical neurochemicals involved in cognitive function, healthy memory and long-term mental fitness; and Vitamins B6 and B12, two brain vitamins that support brain energy production, neurotransmitter synthesis and homocysteine detoxification. 

Chris Marschall, CEO, for Wellbeam Consumer Health and owner of BioTRUST Nutrition, commented: “Brain and cognitive health are a significant concern for many Americans, especially as we age. However, navigating the cognitive supplement market can be challenging due to the prevalence of expensive products with ambiguous 'proprietary blends' and vague claims,” 

“With Eternal Mind, we're excited to offer a solution that stands out from the crowd. Our formulation features science-backed ingredients, including the latest double-blind clinical research on Nutricog, which demonstrated tangible improvements in vital cognitive functions such as memory, focus, concentration, and learning,” Chris explained.


Studies demonstrate broad-ranging cognitive support

Nutricog is a patented combination of Haritaki (Terminalia chebula) and Boswellia (Boswellia serrata),standardised to gallic acid, ellagic acid, and amyrins. 

According to BioTRUST, Eternal Mind is backed by the latest science in brain health. Nutricog was shown to double the levels of BDNF in study subjects, supporting neuroplasticity, growth of new brain cells, and supporting formation of synaptic communication points.

Clinical results of the most recent study indicate support for everyday cognitive needs are as follows:

  • Improved memory, focus, decision-making, and concentration
  • Improved recall speed by 130% – to help you effortlessly remember names and dates
  • Elevated focus up to 11.5x – to avoid distraction and maintain mental agility
  • More than doubling recognition memory – to help recognise names, facts, and places
  • Improved verbal and visual memory – to help you make fewer mistakes in recalling and processing information
  • Improved speed and accuracy of memory –so conversations can flow effortlessly
  • Improved cognitive processing speed – to help prevent embarrassing delays 
  • Improved learning ability and learning rate – to make picking up new hobbies and technology more a breeze


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