Plant protein pioneer, ChickP Protein, is forging ahead in the active nutrition market to fill the surging demand for natural, high-protein, plant-based nutrition bars and similar on-the-go, better-for-you products.
The company developed a line of prototypes, powered by its signature, 90% chickpea isolate, to fit the requirements of active lifestyle consumers and others who live life on-the-go.
The company will showcase protein fortified, granola-based demos at the upcoming Fi Europe 2023 (28-30 November in Frankfurt).
On display will be a range of granola-based creations including chickpea protein enriched cereal and energy bars. The samples are composed of nuts, seeds, oats, and green buckwheat, infused with a minimum 30% of the proprietary, 90% chickpea isolate.
They are naturally mildly sweetened with honey and agave and are rich in fibre.
“Our foray into the active nutrition market was a logical next step for us,” emphasises Liat Lachish Levy, CEO of ChickP. “We’re attuned to the thriving demand for good-for-you nutrition snacks that contain rich amounts of plant-based protein.”
“The key challenge in fortifying energy snacks with vegan forms of protein, is avoiding a bitter aftertaste while retaining a crispy texture,” explains Maor Dahan, Head of Development and Applications for ChickP.
“Our chickpea isolate solves both challenges. It has a neutral flavor plus a fine consistency for seamless integration. Moreover, it is a complete protein providing all the essential amino acids, including naturally occurring branch-chain amino acids essential for building and maintaining muscle mass."
"This makes our 90% chickpea protein isolate the ideal choice for those seeking not just protein but a comprehensive nutritional solution.”
ChickP pioneered the breakthrough patented technology for producing the flavourless and odorless 90% chickpea isolate, setting a new standard for delivering an all-natural, clean-label and highly functional ingredient uniquely tailored to suit an array of vegan, plant-based alternatives.
It is easily incorporated into dairy analogues such as ice cream and barista creamers, as well as cheese and even as a replacement for eggs.
With the powerful animal-free food and beverage trend driving industry toward plant-based snacks, ChickP’s sustainably sourced chickpea protein isolate has been designated a finalist at the Fi Europe protein innovation awards.
As ChickP focuses on improving the active nutrition sector, the company remains committed to continue innovating and supplying its cutting-edge plant-based protein solutions as premium ingredients for an even broader range of food and beverage applications.
