Deerland Probiotics & Enzymes replaces company tagline

Published: 22-Feb-2021

Deerland’s previous brand tagline, “From concept to commercialization, we add value at every step” will be replaced in the first quarter of 2021 with a full-scale launch

Deerland Probiotics & Enzymes has introduced a global brand tagline: “Motivated by science, measured by wellness.” The line is intended to better “align Deerland’s brand identity with its vision for all people of all cultures to benefit from its enzyme, probiotic and prebiotic health products,” along with its mission “to measurably improve the quality of people’s lives by creating innovative, scientifically sound products, services, and technology”.

Since joining the company as CEO in 2008, Scott Ravech has led Deerland from an ingredient supplier and contract manufacturer to a solutions partner in the health and nutrition industry, which has been reflected by investments in talent, manufacturing capabilities, quality certifications, R&D and clinical science.

“Change is inevitable and Deerland’s success, in many ways, has been driven by its willingness to evolve and continually improve,” Ravech said. He added: “While our previous tagline has served us very well for many years, our customers should rest assured that all the value we have provided until now will not change. This new tag better reflects the expanded portfolio of products, services, capabilities and science we are able to offer our valued customers.”

Earlier this year, the company announced the publishing of research on the positive effects of its DE111 supplement on childrens' gastrointestinal health.

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