In recent years, the nutricosmetics market has experienced unprecedented growth. In fact, some might say it is absolutely glowing (pun intended). Specifically, the global skin care supplements market, which reached $3.06 billion in 2025 and is projected to grow by 6.5% through 2030, reaching a potential market size of $4.24 billion, according to the Skin Care Supplements Market Report 2026. This reflects the accelerated adoption of beauty-from-within concepts.
So, what’s driving the growth?
With increased awareness of the impact of diet and nutrient intake on skin health, a 2025 survey of beauty supplement trends found that 27% of global respondents (aged 45–59 years old) use vitamins and dietary supplements specifically for beauty and skin health, up from 25% in 2024. But those habits are starting even earlier—the largest purchasers of skin health supplements are female shoppers aged 30–44 years, who represent 28% of respondents.
Topical care alone cannot fully address skin aging and counteract oxidative stress. Globally, consumers are becoming increasingly aware of the importance of obtaining the right nutrients to support skin health, and systemic wellness is now considered a key step in any effective beauty regimen.
And while collagen might seem like the natural solution for supporting skin health, the market shows that consumers are overwhelmingly seeking vitamins. In fact, a recent Innova Market report showed that 72% of respondents stated that vitamins were the number one ingredient they look for when buying beauty and skin care supplements, followed by collagen at 52%.
At the forefront of this trend is a surprising hero: folate, the water-soluble B vitamin essential for DNA synthesis, cell division, and methylation. These key processes play a vital role in skin regeneration and the repair of UV-induced damage. In fact, folate deficiency has been shown to accelerate aging by impairing DNA repair, reducing cellular turnover, and increasing vulnerability to oxidative stress.
Recognizing folate's skin-transforming potential, savvy consumers are increasingly seeking out targeted supplements featuring the most bioavailable form of this nutrient—5-MTHF, as Quatrefolic. In fact, new skin health supplement launches featuring 5-MTHF have seen a staggering 29% CAGR since 2022, outpacing traditional vitamin B9 by a wide margin.
As more people continue to recognize that healthy, radiant skin doesn't depend solely on what we apply externally, but also on what we nourish our bodies with, targeted supplements with functional ingredients like active folate are reshaping the very concept of skincare.
