Today, health is a top priority in everyday life, transforming from reactive care — addressing health issues as they arise — to proactive care with individuals taking steps to maintain their well-being and prevent illness.
This shift in focus has created the dynamic and rapidly growing nutraceuticals sector. Nutraceuticals are products derived from natural food sources that offer health benefits beyond basic nutrition.
They include supplements, functional foods and beverages designed to improve overall health, prevent chronic diseases and enhance performance.
One of the major factors contributing to the popularity of nutraceuticals is the ability of consumers to pick and choose products that are tailored to their specific health needs.