In addition to the CWD powder, the AstaPure line includes astaxanthin in the forms of oleoresins and whole algae powder, both available also as USDA organic-certified beadlets and softgels
Solabia-Algatech Nutrition has launched a microencapsulated, cold water-dispersible powder containing 2.5% natural astaxanthin. Extracted from Haematococcus pluvialis microalgae by supercritical CO2, the powder disperses in cold water. The formulation is suitable ready-to-mix supplements, drinks, and suspensions, including sport drinks.
“Astaxanthin, a natural powerful carotenoid, is highly soluble in oil, so incorporating astaxanthin into water-based liquid applications used to be more challenging,” said Doron Safrai, CEO of Solabia- Algatech Nutrition. “We engage a proprietary encapsulation production process that enables the astaxanthin to be easily disperses in water, as well as keeping the stability of the carotenoid. The new formulation can help nutritional product producers develop a complete line of products based on AstaPure, with multiple positionings and across several categories.”
AstaPure astaxanthin CWD powder is reportedly odourless and has a neutral flavour.
“Consumers today put greater emphasis on overall health and wellbeing, including both physical and mental wellbeing,” said Efrat Kat, VP Global sales of Solabia-Algatech Nutrition. “They’re seeking safe, natural, better-for-you alternatives in their diet, such as functional foods and beverages. But they also want new, easy delivery systems in addition to pills and tablets.”
Innova Market Insights reveals the top positioning in supplements with astaxanthin in 2020 were skin health, eye health, heart health, mood, and immune support. It also reports 13% average annual growth of product launches tracked with astaxanthin. “Changes in foodservice operations and services while many public venues are closed in the last few months have increased consumer interest in grab-and-go powder beverages with functional ingredients and specific claims,” said Kat.
AstaPure boasts a high concentration of astaxanthin at more than 95% of total carotenoids, the manufacturer claims. Solabia-Algatech Nutrition’s technology enables the cultivation of microalgae in an enclosed system.